Shrimps.

I played a pivotal role in advancing Shrimps visual identity by spearheading key developments in infusing character and stop-motion aesthetics into the brand. Leveraging my imaginative prowess, I curated and brought to life the vibrant Shrimps Universe. This involved seamlessly merging social and CRM assets, spearheading the creation of campaign-based products. Our distinctive style was heavily product-focused, employing enticing flat-lays to captivating animations. I revolutionised the presentation by introducing animated models, incorporating subtle movements like articulated arms, and leveraging inspired artwork from the collection.

My contributions extended to crafting monthly mailers, developing engaging social assets, orchestrating the launch of collaborations such as Shrimps X Habit, designing London Fashion Week invitations, and even creating delightful Christmas Advent Calendars. The experience of managing this account was truly enchanting, as it perfectly blended whimsical design with boundless imagination—a match made in heaven!